JINQI CHEN; JIRAPONG RUANGGOON. The Impact of the Influencer Economy on Gen Z’s Impulse Buying Behavior: An Empirical Study Using the SOR Model. Journal of Frontier in Economic and Management Research, [S. l.], v. 2, n. 1, p. 1–17, 2026. DOI: 10.63944/srzh.JFEMR. Disponível em: http://ojs.iajournals.cn/index.php/JFEMR/article/view/298. Acesso em: 1 apr. 2026.