ZHUOYA CHEN; JINCUI YI. Research on Governance Strategies of Bullwhip Effect in FMCG Supply Chain ——A Case Study of Procter & Gamble. Journal of Frontier in Economic and Management Research, [S. l.], v. 2, n. 6, p. 18–22, 2026. DOI: 10.63944/yms02.JFEMR. Disponível em: http://ojs.iajournals.cn/index.php/JFEMR/article/view/441. Acesso em: 20 oct. 2026.