HONGYING HAN. Research on Supply Chain Optimization of the Fast Fashion Brand Zara from the Perspective of the Bullwhip Effect. Journal of Frontier in Economic and Management Research, [S. l.], v. 2, n. 6, p. 36–40, 2026. DOI: 10.63944/yms04.JFEMR. Disponível em: http://ojs.iajournals.cn/index.php/JFEMR/article/view/448. Acesso em: 20 oct. 2026.