Jinqi Chen, and Jirapong Ruanggoon. “The Impact of the Influencer Economy on Gen Z’s Impulse Buying Behavior: An Empirical Study Using the SOR Model”. Journal of Frontier in Economic and Management Research, vol. 2, no. 1, Mar. 2026, pp. 1-17, https://doi.org/10.63944/srzh.JFEMR.