Vol. 2 No. 1 (2026)

Article

The Impact of the Influencer Economy on Gen Z's Impulse Buying Behavior: An Empirical Study Using the SOR Model
Jinqi Chen, Jirapong Ruanggoon (Author)

DOI: https://doi.org/10.63944/srzh.JFEMR

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1-17
Initiatives for Enhancing Service Quality in Local Chain Catering Enterprises Using the SERVQUAL Model
Zhangyu Wu, Jirapong Ruanggoon (Author)

DOI: https://doi.org/10.63944/crkg.JFEMR

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18-29
A Study on the Commercialization Path and Sustainable Development of Intangible Cultural Heritage: A Case Study of Digital Platforms
陶丽, 李文骥 (Author)

DOI: https://doi.org/10.63944/2acd.JFEMR

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30-37
Chinese FDI in Vietnam under Xi Jinping’s policy in the 21st century
Pittaya Suvakunta (Author)

DOI: https://doi.org/10.63944/x9t5.JFEMR

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38-49