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Brand Premium, Ecosystem Experience, Service Quality, and Brand Awareness Affecting Customer Loyalty Toward Dominant Smartphone Brands Among Generation Z Chinese Customers
Motivations and Marketing Mix Factors Affecting Foreign Consumers’ Purchase Intentions for Luosifen Instant Noodles in Guangxi, China
Organizational Resilience Under Fiscal Pressure: The Logic and Strategic Analysis of Grassroots Public Security Organs' Response to Funding Shortages——A Case Study Based on Public Security Bureau of X County
Research on the Vertical Development Path of Shared Mobility Platforms: An Analysis Based on Female-Exclusive Ride-Hailing Services
Service Competitiveness, User Friendliness, and Promotions Affecting Consumers' Decisions to Use Online Food Delivery Services in Guangxi, China
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/ Vol. 2 No. 1 (2026)
Current Issue
Vol. 2 No. 1 (2026)
DOI:
https://doi.org/10.63944/JFEMR.Vol.2-1
Published:31-03-2026
Article
The Impact of the Influencer Economy on Gen Z's Impulse Buying Behavior: An Empirical Study Using the SOR Model
Jinqi Chen, Jirapong Ruanggoon (Author)
DOI:
https://doi.org/10.63944/srzh.JFEMR
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PDF
1-17
Initiatives for Enhancing Service Quality in Local Chain Catering Enterprises Using the SERVQUAL Model
Zhangyu Wu, Jirapong Ruanggoon (Author)
DOI:
https://doi.org/10.63944/crkg.JFEMR
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PDF
18-29
A Study on the Commercialization Path and Sustainable Development of Intangible Cultural Heritage: A Case Study of Digital Platforms
陶丽, 李文骥 (Author)
DOI:
https://doi.org/10.63944/2acd.JFEMR
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PDF (Chinese)
30-37
Chinese FDI in Vietnam under Xi Jinping’s policy in the 21st century
Pittaya Suvakunta (Author)
DOI:
https://doi.org/10.63944/x9t5.JFEMR
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PDF
38-49