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Article Rankings: Research on Supply Chain Optimization of the Fast Fashion Brand Zara from the Perspective of the Bullwhip Effect The Impact of User-Generated Content (UGC) in the Cosmetics Industry on Consumer Purchase Intention Research on Governance Strategies of Bullwhip Effect in FMCG Supply Chain ——A Case Study of Procter & Gamble State-Owned Capital Shareholding, Financing Constraints, and Private Firms' Investment Opportunities Brand Premium, Ecosystem Experience, Service Quality, and Brand Awareness Affecting Customer Loyalty Toward Dominant Smartphone Brands Among Generation Z Chinese Customers

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Vol. 2 No. 2 (2026)

DOI:https://doi.org/10.63944/jfemr.Vol2-2
Published:31-05-2026

Article

Reconstruction and Sustainable Development Pathways of the Embroidery Cultural Ecosystem in the Context of Rural Revitalization
Jiahao Chen, Wenji Li (Author)

DOI: https://doi.org/10.63944/0t40.JFEMR

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1-7
Consumer Trust Mechanism and Market Realization Path in the Branding Operation of Ecological Farms
Zeyi Jiang, Wenji Li (Author)

DOI: https://doi.org/10.63944/gv88.JFEMR

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8-14
ESG Investment and Financial Performance: Evidence from Listed Companies in China
Qianwen Lu, Jirapong Ruanggoon (Author)

DOI: https://doi.org/10.63944/gv99.JFEMR

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15-25