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Research on Supply Chain Optimization of the Fast Fashion Brand Zara from the Perspective of the Bullwhip Effect
The Impact of User-Generated Content (UGC) in the Cosmetics Industry on Consumer Purchase Intention
Research on Governance Strategies of Bullwhip Effect in FMCG Supply Chain ——A Case Study of Procter & Gamble
State-Owned Capital Shareholding, Financing Constraints, and Private Firms' Investment Opportunities
Brand Premium, Ecosystem Experience, Service Quality, and Brand Awareness Affecting Customer Loyalty Toward Dominant Smartphone Brands Among Generation Z Chinese Customers
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