广府金绣跨境电商出口瓶颈分析与对策研究——基于数字新丝路战略的视角

梁俊铭; 邓镜江; 陈静茵; 陈春润; 胡晨宇

doi:10.63944/xd88.JIE

Research on the Bottleneck Analysis and Countermeasures of the Export of Guangfu Gold Embroidery Cross-Border E-Commerce: Based on the Perspective of the Digital New Silk Road Strategy

Junming Liang (Author)

Guangdong Polytechnic, Foshan , 528500, Guangdong Province, China

Jingjiang Deng (Author)

Guangdong Polytechnic, Foshan , 528500, Guangdong Province, China

Jingyin Chen (Author)

Guangdong Polytechnic, Foshan , 528500, Guangdong Province, China

Chunrun Chen (Author)

Guangdong Polytechnic, Foshan , 528500, Guangdong Province, China

Chenyu Hu (Author)

Smart Home Research and Innovation Academic Studio, Foshan , 528500, Guangdong Province, China

DOI:https://doi.org/10.63944/xd88.JIE

Keywords:

Guangfu Golden Embroidery, Cross-border e-commerce export, Intangible cultural heritage going to sea, supply chain optimization, digital communication

Supporting Agencies:

2025 Guangdong Vocational and Technical College Student Innovation and Entrepreneurship Training Project

Published

31-12-2025

Abstract: Under the dual background of the digital new silk road strategy promoting intangible cultural heritage “going out” and global cultural consumption upgrading, Guangfu Golden Embroidery has built a product matrix of “ high-end art + cultural and creative derivative products + clothing accessories ” with its innovative advantages in copper aluminium alloy silk material and unique techniques. It also has the foundation of AI intelligent customization platform and has differentiated advantages in the field of cross-border e-commerce exports. However, there are some core pain points in cross-border practice, such as lack of cultural adaptation, shortage of cross-border supply chain, weak brand digital communication, and lack of technical empowerment. Based on the policy dividends, cross-border channels, and technology advantages, the research proposes a four-dimensional solution of “cultural empowerment-supply chain optimization-brand communication-technology deepening.” Through the research, the aim is to provide practical reference for Guangfu Jinxiu to break through the export bottleneck and the internationalization of similar intangible cultural heritage products.

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Research on the Bottleneck Analysis and Countermeasures of the Export of Guangfu Gold Embroidery Cross-Border E-Commerce: Based on the Perspective of the Digital New Silk Road Strategy

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