Research on E-commerce boosts the normalized assistance mechanism of rural low-income population under the background of "Internet +"

Haifang Sui; Dongsheng Liao; Chunyu Zhang

doi:10.63944/yqx.JFEMR

Authors

Haifang Sui Xintai Taxation Bureau of the State Administration of Taxation, Taian，China Author
Dongsheng Liao School of Management, Guangxi Minzu University, Nanning, China Author
Chunyu Zhang Industrial and Commercial Bank of China Limited Xinxiang Branch, Xinxiang, China Author

DOI:

https://doi.org/10.63944/yqx.JFEMR

Keywords:

E-commerce; Rural low-income population; Assistance mechanism

Abstract

China has eliminated absolute poverty.Under the new situation,the specific target of assistance for rural revitalization is the rural low-income population.Driven by "Internet plus" technology, rural e-commerce has developed rapidly and played a huge role in the development process of rural economy.In the transitional stage of consolidating and expanding the achievements made in poverty alleviation in coordination with the extensive drive for rural vitalization, e-commerce has provided a convenient way for rural low-income people to improve their lives, and has worked on infrastructure, industry and jobs,all achieved obvious results.According to the development status of rural e-commerce and rural low-income population,the author puts forward the construction ideas of normalized assistance mechanism from endogenous power, "Party building + e commerce + help" mode, brand building and other targeted assistance.

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