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Research on Supply Chain Optimization of the Fast Fashion Brand Zara from the Perspective of the Bullwhip Effect
The Impact of User-Generated Content (UGC) in the Cosmetics Industry on Consumer Purchase Intention
Research on Governance Strategies of Bullwhip Effect in FMCG Supply Chain ——A Case Study of Procter & Gamble
State-Owned Capital Shareholding, Financing Constraints, and Private Firms' Investment Opportunities
Brand Premium, Ecosystem Experience, Service Quality, and Brand Awareness Affecting Customer Loyalty Toward Dominant Smartphone Brands Among Generation Z Chinese Customers
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/ Vol. 2 No. 3 (2026)
Current Issue
Vol. 2 No. 3 (2026)
DOI:
https://doi.org/10.63944/40srds44
Published:30-06-2026
Article
Price, Performance
,
and Government
P
olicy
Affecting Purchase Intention
for
Plug-in Hybrid Electric Vehicles in Nanning, China
Baoyao Huang, Lalita Puangmaha (Author)
DOI:
https://doi.org/10.63944/jf.JFEMR.01
read article
PDF
01-11
Service Competitiveness, User Friendliness, and Promotions Affecting Consumers' Decisions to Use Online Food Delivery Services in Guangxi, China
Chunyuan Li, Lalita Puangmaha (Author)
DOI:
https://doi.org/10.63944/jf.JFEMR.02
read article
PDF
12-22
Research on the Vertical Development Path of Shared Mobility Platforms: An Analysis Based on Female-Exclusive Ride-Hailing Services
Jingqian Wei, Wenji Li (Author)
DOI:
https://doi.org/10.63944/jf.JFEMR.03
read article
PDF (Chinese)
23-28
