小微企业所有者数字化转型接受度与成果：内外部因素的综合影响

吴云东; 孔维俭; 林若凡

doi:10.63944/es6s.JIE

Acceptance and Achievements of Digital Transformation by Small and Micro Enterprise Owners: The Comprehensive Influence of Internal and External Factors

Yundong Wu (Author)

Dongshin University, Naju, 58245, Jeollanam do, South Korea

Weijian Kong (Primary Contact)

Quanzhou Ocean Institute, Quanzhou, 362000, Fujian province, China

Ruofan Lin (Author)

Liming Vocational University, Quanzhou, 362000, Fujian province, China

DOI:https://doi.org/10.63944/es6s.JIE

Keywords:

Promote focus, Prevention focus, External response and acceptance of digital transformation, Achievements of digital transformation

Published

31-12-2025

Abstract: This article investigates the impact of internal and external factors on the acceptance and performance of digital transformation among owners of small and micro enterprises. The study divides the individual characteristics of small and micro enterprise owners into internal and external factors, aiming to analyze how these factors affect the acceptance and outcomes of digital transformation. We collected data from 300 small and micro enterprise owners in Quanzhou, Fujian Province, China through a questionnaire survey and conducted hypothesis testing. The research results show that owners of small and micro enterprises with a tendency to promote focus are more inclined to actively accept digital transformation, while a tendency to prevent focus has no significant impact on their acceptance. In addition, the external reactions of small and micro enterprise owners to digital transformation have a positive impact on their acceptance, while the acceptance of digital transformation significantly positively affects their utilization outcomes. Based on the research results, this article proposes targeted education and training programs, actively sharing successful cases, forming an information sharing network, and formulating various policy supports to promote the acceptance and utilization of digital transformation by small and micro enterprise owners. Meanwhile, this article also points out the limitations of the research and proposes directions for future research.

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Acceptance and Achievements of Digital Transformation by Small and Micro Enterprise Owners: The Comprehensive Influence of Internal and External Factors

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