小微企业所有者数字化转型接受度与成果:内外部因素的综合影响

吴云东 (作者)

东新大学,韩国 罗州 58245

孔维俭 (通讯作者)

泉州海洋职业学院,福建 泉州 362000

林若凡 (作者)

黎明职业大学,福建 泉州 362000

关键词:

促进焦点, 预防焦点, 外部响应, 数字化转型接受度, 数字化转型成果

已出版

2025-12-31

摘要

本文研究了小微企业所有者数字化转型的内外部因素对其接受度和绩效的影响。研究将小微企业所有者的个体特征分为内在因素和外在因素,旨在分析这些因素如何影响数字化转型的接受程度及成果。通过问卷调查收集了中国福建省泉州市300名小微企业所有者的数据,并进行假设验证。研究结果显示,具有促进焦点倾向的小微企业所有者更倾向于积极接受数字化转型,而预防焦点倾向对其接受度无显著影响。此外,小微企业所有者对数字化转型的外部反应对其接受度有正向影响,数字化转型的接受程度则显著正向影响其利用成果。基于研究结果,本文提出了针对性的教育和培训项目、积极分享成功案例、形成信息共享网络及制定多种政策支持等建议,以促进小微企业所有者对数字化转型的接受和利用。同时,本文也指出了研究的局限性,并提出了未来研究的方向。

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如何引用

吴云东, 孔维俭, & 林若凡. (2025). 小微企业所有者数字化转型接受度与成果:内外部因素的综合影响. 创新创业学刊, 1(1), 34-42. https://doi.org/10.63944/es6s.JIE