Penghui Lu (Author)
Faculty of Education, Dhonburi Rajabhat University, Bangkok, Thailand; Guilin Tourism University, China
Nipaporn Khamcharoen (Primary Contact)
Faculty of Education, Dhonburi Rajabhat University, Bangkok, Thailand
Smart tourism, Higher education, Skill development, Employability, Interdisciplinary learning, Talent cultivation, Guilin Tourism University
15-11-2025
With the ongoing development of information technology, China’s tourism industry has gradually entered a stage of intelligent transformation[1]. The integration of tourism and technology has become a key driver for the advancement of tourism education[2]. This study aims to explore strategies to enhance students’ skills in tourism and intelligent technology at Guilin Tourism University. Questionnaires were distributed to graduates, current students, and employers to evaluate skill levels and identify gaps between education and industry requirements. The results show that while students have strong theoretical knowledge, their practical ability to utilize intelligent technologies is comparatively weak. Employers highlight the importance of interdisciplinary training, digital literacy, and fostering innovation awareness among graduates. Based on these findings, the study recommends curriculum reform, increased practical training, and stronger industry–university collaboration as essential strategies to improve students’ professional and technical skills. This research offers practical insights for optimizing tourism education and advancing the integration of tourism and intelligent technology.
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