Strategic Management for Enrollment Service Optimization at Guangxi Transportation Technician College

Jiang Ni; Nipaporn Khamcharoen

doi:10.63944/5zy.NHE

Strategic Management for Enrollment Service Optimization at Guangxi Transportation Technician College

Jiang Ni (作者)

Educational Administration and Leadership, Dhonburi Rajabhat University, Thailand

Nipaporn Khamcharoen (通讯作者)

Educational Administration and Leadership, Dhonburi Rajabhat University, Thailand

DOI：https://doi.org/10.63944/5zy.NHE

关键词：

vocational college, enrollment service optimization, strategic management, school-enterprise cooperation, new media technology

已出版

2026-02-28

摘要: This research aims to investigate the current status and core issues of enrollment services at Guangxi Transportation Technician College and develop a strategic management plan for the optimization of its enrollment services. Using the Taro Yamane formula, 334 enrolled students, 80 enrollment managers and teachers, and 10 enterprise representatives from Nanning were selected as samples through random sampling. The research instruments include a structured questionnaire validated by experts through the Index of Item Objective Congruence, namely IOC, and a semi-structured interview form. For questionnaire data, descriptive statistics including frequency, percentage, mean and standard deviation were adopted for analysis, while content analysis was used for interview data. The findings reveal that the enrollment services of Guangxi Transportation Technician College have certain advantages, such as high awareness of school-enterprise cooperative order classes and a convenient admission process, but also face prominent problems including inefficient new media operation, insufficient depth of school-enterprise cooperation in enrollment, a low consultation conversion rate of less than 40%, inadequate career planning guidance, and low student awareness of order classes. The developed strategic management plan covers four core modules, omni-channel enrollment promotion optimization, deepened school-enterprise collaborative enrollment, intelligent enrollment data and process management, and enrollment team capacity building. This plan is targeted and feasible, and can effectively address the existing problems while improving the quality and efficiency of enrollment services.

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Strategic Management for Enrollment Service Optimization at Guangxi Transportation Technician College

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