Fei Xu (Author)
Guangdong Polytechnic of Science and Technology
Ting Liu (Author)
Guangdong Polytechnic of Science and Technology
Meijun Wu (Author)
Guangdong Polytechnic of Science and Technology
digital financial literacy, higher-vocational tourism majors, education scenarios, cultural-tourism posts
广东科学技术职业学院2025年校级“个人理财课”程思政示范课程立项(项目编号:KCSZ2025KC11)
10-10-2026
Against the backdrop of the Digital China Strategy and the construction of new business disciplines, new business forms such as livestreaming tourism, online operation and digital consumption keep reshaping the competency structure of culturaltourism posts. Traditional talent cultivation in highervocational tourism majors has long emphasized service skills including tour guiding, guest room and catering services, while paying insufficient attention to the development of digital financial competency. This paper first defines the industryoriented connotation of digital financial literacy for highervocational tourism students. It then analyzes the practical dilemmas in talent cultivation, constructs a practical education scenario for digital finance literacy integrating posts, courses and competitions, and finally puts forward operable practical paths from curriculum, schoolenterprise cooperation and practical training dimensions, so as to provide references for the reform of the talentcultivation system of highervocational tourism majors.
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