Research on the Construction of the Evaluation Index System of Etiquette Literacy of Research Tourism Instructors

With the rapid development and iterative upgrading of the research tourism market, the research tourism Instructors plays an important role in connecting education and tourism, and its comprehensive literacy is related to the quality and effectiveness of research activities. Among them, etiquette literacy, as the core embodiment of the professional image, service quality and educational influence of research tourism Instructors, urgently needs to construct a set of operable and scientific evaluation index system. By combing the existing literature, industry standards and needs, this study explores and constructs a comprehensive evaluation index system of etiquette literacy of research tourism Instructors, in order to promote the higher quality development of research tourism.