AIGC-Driven Study-Tour IP Co-Creation of Jasmine Intangible Cultural Heritage and Rural Micro-Space Operation Practice

The study-tour transformation of intangible cultural heritage (ICH) has long been constrained by superficial experiences and discontinuous transmission, while the operation of rural micro-spaces commonly emphasizes construction over content. Taking the jasmine tea scenting technique as the research object, this paper establishes an analytical framework that integrates AIGC tools, study-tour IP co-creation, and micro-space operation, and examines it from three dimensions: layered curriculum design, asset-light operation, and multi-stakeholder value co-creation. The findings are threefold. First, study-tour curricula should be designed as a three-stage progression of cognition, experience, and co-creation, with the co-creation stage being where AIGC plays the most concentrated role, transforming adolescents from cultural consumers into co-producers. Second, the effectiveness of micro-space operation depends on the degree of light-touch renovation, the capacity for high-frequency content production, and an accountable benefit-linking mechanism; the practice of Fuzhou's Shangxiahang Block, which received approximately 12.88 million visits in 2025 with a year-on-year increase of 28%, is consistent with this judgment. Third, value co-creation unfolds along the path of technology lowering thresholds, content aggregating traffic, and operation distributing returns; AIGC simultaneously reduces content production costs and the threshold of creative participation, turning study-tour content from low-frequency consumables into assets that can be iterated at high frequency. This research provides a reference for the integrated development of ICH study tours and rural space operation.