Analysis of Core Strategies for Publishing Institutions to Build Study Tour Education Brands by Leveraging Unique Advantages

Abstract

In recent years, study tour education, as an important practical education approach, has entered a period of rapid development. Publishing institutions, leveraging their foundational resources in content, talent, channels, and branding, possess unique advantages in the competitive study tour market. This paper conducts an in-depth analysis of publishing institutions' core strategic resources, proposes a study tour brand-building strategy centered on 'content as the foundation, resource integration, channel innovation, and brand empowerment.' By analyzing representative cases, it explores how publishing institutions can transform their traditional publishing strengths into core competitiveness within study tour education, providing both theoretical and practical references for the industry's transformation and upgrading.