Language Competence Structure and Intelligent Training Path for Live-stream Marketing of Study Tour Products ——An Industry-Education Integration Perspective

Study tour products combine educational and tourism services. Their live-stream marketing requires not only fluent oral expression but also the ability to explain educational value, organize professional information, respond to customers, build trust, and communicate risk. Building on a previous six-step training method of demonstration, explanation, imitation, correction, practice, and creation, this paper identifies six job-oriented language competences and proposes a four-stage training path: needs diagnosis, six-step training, multi-source evaluation, and industry-education feedback. Artificial intelligence is used mainly for speech and text analysis, scenario simulation, and formative feedback, while teachers and enterprise mentors retain responsibility for professional judgment and complex contextual evaluation. The framework provides a practical reference for vocational colleges and study tour institutions.