Industrial Study Tour and Brand Communication Empowerment ——A Case Study of Feihe Harbin Intelligent Industrial Park

Industrial study tour, as a deep integration of industrial tourism and basic education, is becoming an important vehicle for showcasing national achievements, popularizing scientific innovation, and cultivating youth competencies. Taking Feihe Harbin Intelligent Industrial Park as a case, this paper systematically analyzes its resource endowment, curriculum system, and educational value, and explores the mechanism through which industrial study tour empowers national brand communication. The study finds that Feihe, relying on its 362,000-square-meter intelligent industrial park and guided by embodied cognition theory, has developed an immersive study tour curriculum covering core nodes including innovation laboratories, breast milk traceability, ecological experience, and smart factories. By constructing a high-trust communication field with reduced psychological defense, industrial study tour achieves brand mind-share occupation and cultural resonance. At the cognitive transformation level, the study tour experience forms cross-generational brand emotional anchors through the primacy effect, and influences family consumption decisions through reverse family socialization. The paper also discusses the social value of industrial study tour in career enlightenment and regional talent cultivation, providing practical references for the systematic design of industrial study tour curricula and the optimization of brand communication strategies.